Don't deliver a Product, deliver an Experience.

Shobhit Saxena

A Digital Product Strategist, Branding and Integrated Design Consultant from India living in Pune.

As a brand strategist I partner with design and development to deliver digital products that people love and can’t be without. I love being latest technology lover and always have a point of view on experience and interface design, and I enjoy digging into the “why?” before defining the “what” and “how”. I always strive to achieve a role that blur the lines of product, design, and research.


I am both a thinker and doer and always ready to get my hands dirty while being involved in every step of the product development life cycle. I am a creative thinker with a passion for technology and always want to experiment to innovate.



Motion UI, 3D and Web design were my gateway to the creative industry which led to the foundation of my own studio and to first steps in the digital world. Starting with Flash, 3ds Max, Adobe Effects, Macromedia Dreamweaver to create basic websites several years ago I found myself working as Creative Head for simple to complex projects with a holistic approach soon. Visually appealing designs, subtle details and brand guidelines combined to innovative interfaces across various touch points became my daily companion.


From omni channel websites, iOS and Android Application Design to complex  components like Design Systems and Living style guides, building and creating process for successful Design Teams is what I have been doing for quite a while.

UX & UI Design Process

How it is done

UX Design Process Guide


Visual Design

Outline of the design process

01. Research

UX (user experience) research is the systematic investigation of users and their requirements, in order to add context and insight into the process of designing the user experience. … In comparison to user researchUX research does not necessarily assume an iterative process.s

03. CONTENT strategy

It focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used.

02. Structure

Setup and content of the project with the help of Information Architecture and other mediums.


Evaluate and iterate deliverables like Personas, Sitemaps, Use cases and Scenarios, User Flow, Scribble or Wireframes, Visual Design and supporting style guides.

To achieve the goal of making the web a better place I trust in teamwork, latest technology and intuition


Shobhit Saxena

Digital Product Strategist, Branding and Integrated Design Consultant from India living in Pune.