Digital Product Strategist, Branding and
Integrated Design Consultant
User Experience, Visual Design
I am a Digital Product Strategist, Branding and Integrated Design Consultant from India living in Pune.
The eagerness to please the user while he uses a digital service was my gateway to the creative industry which led to the foundation of my first steps in the digital world.
“Design is everywhere. From the dress you’re wearing to the smartphone you’re holding, it’s design.”
A Design System is the single source of truth which groups all the elements that will allow the teams to design, realize, and develop a product.
It is a modular collection of all the elements in your product’s user interface, together with code snippets for dev to copy and paste.
It is a non-linear, iterative process which seeks to understand users, challenge assumptions, redefine problems, & create innovative solutions to prototype & test.
UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes.
It is anything a user may interact with to use a digital product or service. This has everything from screens & touchscreens, keyboards, & even sounds.
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other seller.